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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 2	Mobile (SMS Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 3	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 4	Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q90-Q95):

NEW QUESTION # 90
In beacon message, what does the field limit number of messages for a device' control?

A. send only particular number of messages in 72hrs
B. send only particular number of messages in a week
C. send not more than particular number of messages in a active period.
D. send only particular number of messages in 24 hours

Answer: D

Explanation:
In the context of a beacon message, the field "limit number of messages for a device" controls:
* A: Send only a particular number of messages in 24 hours. This setting is used to cap the number of messages a single device receives within a 24-hour period, which is essential for avoiding message fatigue and ensuring compliance with best practices in mobile marketing.

NEW QUESTION # 91
Where are Topic Profiles configured for use in Command Center? 01m 03s

A. Social Studio Admin
B. Social Studio Engage
C. Social Studio Automate
D. Command Center Admin

Answer: A

NEW QUESTION # 92
What user permission is required to configure SSO in social studio.

A. limited user
B. full user
C. Super user
D. custom user

Answer: C

NEW QUESTION # 93
Where can users set fatigue rules to limit the subscriber from receiving the same asset a predetermined amount of times?

A. Einstein Engagement Frequency
B. Einstein Content Selection
C. Einstein Copy Insights
D. Einstein Scoring

Answer: A

NEW QUESTION # 94
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit are automatically available to all child business units
B. keywords in parent or child business unit are available only in that business unit
C. keywords in parent business unit can be shared to any child business units
D. keywords in child business unit can be shared between other child business units

Answer: B

Explanation:
For SMS keywords in Salesforce Marketing Cloud, the rule is:
* C: Keywords in parent or child business unit are available only in that business unit. Keywords are unique to each business unit, meaning they do not automatically share across parent or child business units. This setup ensures that keyword management remains distinct and organized within the specific business unit where it was configured, avoiding conflicts or misuse across different parts of the organization.

NEW QUESTION # 95
......

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Marketing-Cloud-Advanced-Cross-Channel Valid Exam Experience, Reliable Marketing-Cloud-Advanced-Cross-Channel Test Duration

Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q90-Q95):

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